Pricing

Simple.
Honest.
South African.

Start free — no credit card needed. Upgrade when Liv has already saved you more than it costs. If she doesn't in month one, we refund you.

South African woman using Eliva on her phone

The value case

One dietician consultation: R800–R2,000.
Eliva Premium: R99/month.

Free

Free

Get started with Eliva — no card needed.

Start free
✓Full shop — all 4 stores, all products
✓5 Liv messages per day
✓Basic grocery list
✓Order history
✗Unlimited Liv messages
✗AI health scoring
✗Budget & savings tracker
✗Price drop alerts
✗Recurring auto-orders
✗Meal planning with Liv
✗Saved recipes
✗Pantry tracking
✗Barcode scanner
✗Dietician booking
✗Family profiles
Most popular

Premium

R99/mo

The full Eliva experience — one person, every feature.

Start Premium
✓Unlimited Liv messages
✓AI health scoring on your basket
✓Budget tracker & savings chart
✓Price drop alerts
✓Recurring auto-orders
✓Meal planning with Liv
✓Saved recipes
✓Pantry tracking
✓Barcode scanner
✓Dietician booking
✗Family profiles (up to 8)
✗Per-member dietary scoring
✗Family meal planning
✗Shared basket
✗School lunch planner

Family

R149/mo

Premium for the whole household under one account.

Start Family
✓Everything in Premium
✓Family profiles (up to 8 members)
✓Per-member dietary scoring
✓Family meal planning
✓Shared basket — household can all add
✓School lunch planner

One dietician consultation costs R800–R2,000. One financial advisor hour costs more. Eliva delivers both — plus live price intelligence — for R99/month.
If Liv doesn't save you more than your subscription in month one, we refund you.

FAQ

Everything you need to know.

Can I cancel anytime?

Yes. Cancel at any time with no penalty. Your subscription runs until the end of the billing period.

Is there a free trial?

Premium and Family plans come with a 14-day free trial. No credit card required to start.

How does billing work?

We use PayFast, South Africa's leading payment gateway. Billed monthly or annually in South African rand.

Can I share my subscription?

The Family plan supports up to 8 family profiles under one account. Premium is for a single user.

What happens to my data if I cancel?

Your data is yours. We retain it for 30 days after cancellation, then delete it permanently per POPIA requirements.

Does Liv work offline?

Your grocery list works offline. Liv's AI responses require an internet connection.

Which stores does Eliva compare?

Shoprite, Pick n Pay, Checkers, and Woolworths — the four major SA grocery chains.

Is my health data safe?

Health data is stored separately with stricter RLS policies. You control what Liv knows and can delete it at any time.

The Eliva guarantee

If Liv doesn't save you more than your subscription in month one — we refund you.

Built for South Africa. Priced for South Africa. No questions asked. No complicated process.

Start for free