Investor relations · Seed round open

Thirty million South Africans shop for groceries every week.
None of them have Liv.

Eliva is the first platform to combine clinical nutritional intelligence, live price comparison across all four major SA retailers, a verified dietician marketplace, and personal shopper delivery — on one platform, for R99 a month. No comparable competitor exists. That is not a claim. That is the market.

See the askRequest the deck

The market

The largest untouched market in SA consumer tech.

30M+

SA grocery shoppers

Weekly

4

Major chains compared

Shoprite, PnP, Checkers, WW

0

Direct competitors

With all four pillars

R99

Full platform per month

Less than a takeaway

Business model

Four revenue streams. One platform.

Each pillar generates its own revenue. Together they compound — a subscriber who delivers also generates delivery and service fees.

Subscription

R99–R149 / user / month

At 1,000 users

R99,000+/mo

Premium (R99) and Family (R149, up to 8 profiles). Monthly or annual via PayFast. Recurring, predictable.

Delivery fees

~R45 per order

At 1,000 users

R22,500/mo

Per-order fee charged to the user. Eliva assigns a vetted personal shopper. No Sixty60. No Pick n Pay ASAP. Eliva owns the last mile.

Service fees

~R25 per order

At 1,000 users

R12,500/mo

Platform service fee per completed delivery. Stacks with the delivery fee on every order. Same model as Uber Eats — without Uber's margins.

Marketplace commission

15% of session fee

At 1,000 users

R2,250/mo

HPCSA-verified SA dieticians earn 85%. Eliva retains 15%. Automated via PayFast split. No invoicing, no manual reconciliation.

Running cost / month

R15k–R25k

Including delivery ops

Break-even

120–150

Paying subscribers

Gross at 1,000 users

R136k+

Per month

Gross margin (no delivery)

~85%

Subscription-only model

What exists today

A substantial foundation. Already built.

The core architecture — mobile app, AI streaming, health scoring, admin portal, payment flows, price pipeline — is already built and deployed. The seed round funds the last mile, not the foundation.

Request access to the demo

Mobile app shell

Home, Shop, List, Liv, Me — full tab navigation, onboarding 5-step flow

Liv AI — live streaming

Claude API, token-by-token streaming, full SA cultural knowledge, 9-pillar system prompt

Health scoring engine

12 dietary profiles, per-product scoring, dietary conflict detection, basket compliance

Price pipeline

Daily price sync via pg_cron, price history table, staleness monitoring, admin price grid

Admin portal

Product management, CSV bulk import, inline price editing, user management, pg_cron monitor

PayFast integration

Subscription flows, one-time payments, webhook processing — sandbox complete

Push notifications

Expo push, proactive Liv nudges — payday detection, budget warnings, price alerts

Goal-aware home screen

Layout adapts dynamically based on stated health goal, savings goal, or family mode

Roadmap

Sequenced correctly. Gating factors honest.

Phase 1

Real price data

200+ SA products, live prices, barcode scanner

Gate: Open Price Engine API key

Phase 2

Health intelligence

USDA + SA nutritional data, real health scoring, food photo logging

Gate: SAFOODS data access

Phase 3

Liv upgrade

Weekly health story, payday basket, pantry tracker, clinical review

Gate: SA dietician partner

Phase 4

Professional marketplace

HPCSA-verified dieticians, video sessions, commission ledger

Gate: Whereby + PayFast production

4B

Delivery infrastructure

Shopper app, geo-routing, pilot suburb, 10 vetted shoppers

Gate: Float capital + shoppers

Phase 7

App Store launch

iOS + Android production, TestFlight, App Store submission

Gate: All legal docs live

The ask

R2,000,000 –
R5,000,000
Seed round.

Twelve months of runway. One additional engineer. Delivery operations live in the pilot suburb. Series A ready at end of period.

At end of 12 months

Personal shopper delivery live in 2–3 suburbs

500+ paying subscribers

5–10 HPCSA-verified dieticians on the marketplace

10,000+ products with live price data

Series A ready

Use of funds

Shopper float capital

R100k–R150k

Funds the shopper payment wallet — shoppers buy groceries before user payment clears. Non-negotiable for delivery operations.

API costs — 12 months

~R30k

Open Price Engine, USDA, Whereby video, EAS Build credits, Anthropic API at scale.

Legal review (POPIA + HPCSA)

R10k–R20k

SA attorney review of health data handling and professional marketplace compliance. Required before App Store.

Engineering — 1 additional

12 months salary

Senior mobile or backend. Accelerates delivery infrastructure and professional marketplace.

Shopper recruitment + training

Pilot suburb

10 vetted shoppers. Reliability, transport, smartphone, clean record. Eliva Shopper app is built.

App Store + marketing

~R10k

Apple Developer ($99/yr), Google Play ($25 once), EAS production build, screenshots, first acquisition push.

Request the full investor deck

investors@eliva.co.za · Response within 24 hours

The one-line summary

"You are not building an app. You are building the infrastructure for every South African to have access to a personal health companion, a professional dietician, and a personal shopper — for less than the price of a takeaway per month."

From the Eliva PITCH_READY document · May 2026